We help service business owners execute — consistently!
Victory Leadership Coaching installs clarity, execution discipline, and operational momentum through structured, time-bound programs.
Veteran-led. Execution-first. No mindset coaching. No hype.
THIS IS FOR YOU IF:
You run a service-based business
You feel overwhelmed, stuck, or inconsistent
You know what to do but aren’t executing
You want structure, accountability, and clear priorities
THIS IS NOT FOR YOU IF
You want mindset coaching or therapy
You’re looking for motivation or inspiration
You avoid decisions or accountability
You want someone to “coach your feelings”
This is leadership and execution — not personal development.
Speak Up. Show Up. Lead. Podcast
Real conversations about leadership, ownership, and execution — from a veteran-led perspective.
This podcast exists to reinforce the standards we teach inside our programs.
Podcast Partner
Books
Speak Up. Show Up. Lead. A Veterans Story of Grit, Growth, and Leadership from the Ground Up
Speak Up. Show Up. Lead. is a powerful memoir that traces JJ Hardy’s journey from combat boots to boardrooms, revealing hard-won lessons in grit, growth, and purpose-driven leadership.
Warrior LDRSHIP: The Journey From Coach to Entrepreneur
A powerful guide for leaders transitioning into the entrepreneurial world!
Discover strategies and lessons from the tranches!
Why Organizations Should Develop Their Leaders: Pocket Guide
A concise resource for organizations looking to empower their leaders and drive success!
Meet Jeremiah “JJ” Hardy
U.S. Army Veteran | Author | Leadership Reinvention Specialist | Workshop Presenter | Culture Consultant
Jeremiah “JJ” Hardy is a combat veteran, founder of Victory Leadership Coaching, and author of Speak Up. Show Up. Lead: A Veteran’s Story of Grit, Growth, and Leadership from the Ground Up.
After 18 years in the Army and three deployments to Iraq, JJ’s mission shifted from leading soldiers to building leaders — helping leaders at every level lead with authenticity, empathy, and accountability.
He’s the host of the Speak Up. Show Up. Lead. podcast, where he breaks down real-world leadership lessons through raw conversations and personal stories.
JJ’s work blends battle-tested experience with modern leadership mastery, empowering people to rise from struggle to strength — and lead the change their world needs.
If your business is stuck, execution is the problem.
Choose the level of structure you need.