Not Just Building Better Leaders — Building Leaders Who Build Better People.
Discover actionable strategies, transformative coaching, and resources to elevate your leadership and business success!
Victory Leadership Coaching Offers
Where resilience meets responsibility. We don’t just create leaders—we forge them.
Lead with VOICES: The Core Values of a Warrior Leader
At Victory Leadership Coaching, leadership isn’t just a skill—it’s a calling. The VOICES framework embodies the values that define mission-ready, heart-led leaders:
Vision, Ownership, Integrity, Communication, Empathy, and Servitude.
These aren’t just ideals—they’re the foundation for every decision, every mission, and every conversation. Whether you're stepping into your first leadership role or rebuilding after adversity, VOICES equips you to lead with purpose, resilience, and honor. This is leadership forged in fire, guided by values, and built to last.
About Me
Meet JJ Hardy
JJ Hardy is a seasoned leader, entrepreneur, and retired US Army veteran with over 18 years of dedicated service. Through a journey marked by overcoming adversity and forging resilience, JJ has developed a passion for empowering others to rise above their challenges and thrive. As the founder of Victory Leadership Coaching, JJ specializes in leadership development, resilience coaching, and mental health advocacy, helping individuals and organizations unlock their potential and build strong, cohesive teams. His dynamic approach combines military discipline with compassionate leadership, guiding others to become warrior leaders who can navigate the pressures of both personal and professional life. With a focus on emotional intelligence, self-mastery, and servant leadership, JJ is committed to helping others lead with strength, purpose, and heart.
Victory Leadership Coaching's Mission
Our mission is to equip leaders at every level with the tools, mindset, and emotional intelligence to lead with purpose and impact. Through transformative coaching, practical training, and a human-centered approach, we help managers evolve into mentors, teams become tribes, and workplaces become spaces where people thrive—not just survive.
Victory Leadership Coaching's Vision
A world where people understand people—and no one has to endure a workplace led by unprepared managers. At Victory, we envision workplaces shaped by leaders who live by Vision, Ownership, Integrity, Communication, Empathy, and Servant Leadership. Since most of life is spent at work, let’s make that time purposeful, empowering, and human.
Leadership Conversations w/ JJ Hardy
Warrior LDRSHIP Podcast
Empowering leadership to overcome challenges and lead with purpose from the perspective of a coach and a therapist
Warrior Vetreprenuer Podcast
Inspiring leaders to achieve success by showcasing successful Vetrepreneurs and transitioned Veteran stories
Leadership LIVE
Interactive discussions on real-world challenges and actionable solutions.
Podcast Partners
My Hard Work in the Form of Books!
Speak Up. Show Up. Lead. A Veterans Story of Grit, Growth, and Leadership from the Ground Up
Speak Up. Show Up. Lead. is a powerful memoir that traces JJ Hardy’s journey from combat boots to boardrooms, revealing hard-won lessons in grit, growth, and purpose-driven leadership.
Warrior LDRSHIP: The Journey From Coach to Entrepreneur
A powerful guide for leaders transitioning into the entrepreneurial world!
Discover strategies and lessons from the tranches!
Why Organizations Should Develop Their Leaders: Pocket Guide
A concise resource for organizations looking to empower their leaders and drive success!
What Leaders Say About Victory Leadership Coaching
Jeremiah Hardy is a true leadership coach who exemplifies sincerity and integrity. I found his approach to servant leadership truly transformative. His genuine commitment to empowering others and his remarkable ability to listen and understand have profoundly impacted my leadership journey.
He doesn’t just teach leadership principles; he lives them, creating a ripple effect of positive change. His influence extends beyond professional development, touching on personal growth and fostering a deeper sense of purpose and fulfillment.
If you seek a coach with heart, wisdom, and a true servant leader, Jeremiah Hardy is the perfect choice. His influence will leave a lasting, positive impact on anyone fortunate enough to work with him.
-Komal Malik
Victory Leadership Coaching is an exceptional service, providing unparalleled guidance and support for personal and professional development. As a veteran-owned business, led by a retired Army career professional, Victory Leadership Coaching brings a unique blend of discipline, strategic thinking, and leadership expertise to every coaching session.
The experience and insights gained from a distinguished military career are evident in the structured, yet adaptable, approach to coaching. The personalized strategies and actionable advice offered by Victory Leadership Coaching have been instrumental in helping us achieve our goals and unlock our full potential.
What truly sets Victory Leadership Coaching apart is their genuine commitment to the success of their clients. The combination of military precision and a deep understanding of leadership dynamics creates an empowering environment for growth and development.
We highly recommend Victory Leadership Coaching to anyone looking to enhance their leadership skills and achieve new levels of success. Their veteran ownership and Army background ensure a level of dedication and professionalism that is second to none.
-Steve Martin
JJ's attention to detail is readily apparent! His leadership program has been crafted with both careful thought and insights galore!
From a perspective his company envies, he's not afraid of trampling the weeds and getting to the results needed by today's leaders. If you are interested in the fine details (and you should be) give JJ the chance to escalate and hone your leadership drive and end results.
-Michael Mulherin
Taking part in the Victory leadership development courses were a real eye-opener for our managers. It offered invaluable insights into effective leadership practices, strategic decision-making, and fostering teamwork. The online sessions and engaging discussions helped our leaders to gain the tools and mindset needed to navigate today's dynamic business landscape. We've cultivated a culture of excellence and innovation by prioritizing the growth and development of our leaders. I would personally recommend that anyone facing leadership challenges or even just wanting to invest in the growth and development of their leadership team to not hesitate to get started with Jeremiah!
-Ryan Cobern
Let's Build Your Leadership Legacy Together
